~Campaign to support nutritional needs of underprivileged children~
Jalandhar, October 21, 2016: India’s preferred packaged fruit juice brand Réal today joined hands with Prayas Juvenile Aid Centre Society to launch a mega social initiative – Réal Greetings Dil Se Dua – that seeks to help meet the nutritional needs of marginal kids and children from the underprivileged sections of the society.
Launched during the festive season, this initiative is part of Dabur India Ltd’s mission to touch the lives of thousands of under-privileged children across India and spread Health & Happiness amongst them. As part of the campaign, Réal along with Prayas Juvenile Aid Centre Society will launch a special drive across major cities in India to make this Diwali special for the ones often neglected.
Sharing more details on the campaign, Mr. Mayank Kumar, Dabur India Ltd Category Head (Fruit Beverages) said: “A dedicated team from Réal will visit big markets across the major cities to garner support for the neglected street and working children. We will be educating people about the nutrition needs of underprivileged kids and encourage them to pledge their support for these kids. Against each wish of Healthy Diwali, Dabur has committed to give one pack of Réal fruit beverage to a child in need. This initiative is not linked to any product purchase and all we seek from the people is a signature as a mark of their support.”
In addition to the on-ground campaign, this initiative will also be promoted on Social Media websites such as YouTube, Facebook and Twitter, which will act as another medium for collecting pledges from people. “We aim to collect at least 50,000-60,000 pledges and then donate an equivalent number of Réal fruit juice packs to underprivileged children, making it a healthy and happy festive season for them as well,” Mr. Kumar added.
Mr. Amod K Kanth, General Secretary of Prayas and former Chairman of Delhi Commission for Protection of Child Rights, said: “I strongly believe that this initiative of Dabur India Limited is certainly going to touch millions of underprivileged children across India in touching their dreams and aspirations. Prayas JAC Society and its more than 50,000 children across nine states/UT’s of India wish to convey sincere thanks to the ‘Dil Se Dua’ campaign. Prayas feels elated to be the part of the initiative which signifies to spread smiles of health and happiness amongst underprivileged children.”
Dabur has launched an exclusive range of special Diwali gift packs of Réal fruit beverages under the brand name ‘Réal Greetings’. The Réal Greetings offerings are available in 13 attractive pack options priced in the range of Rs 110 to Rs 325. These packs have been eloquently designed to communicate the goodness of fruits and the concept of ‘Wishes of Good Health’.
“Traditionally, in the Indian culture, fruits have been considered as auspicious and are an integral part of all festivities and celebrations. This stems from the fact that fruits are considered as a form of life and a sign of vitality
. Réal Greetings Gift Packs, made of real fruits, encapsulates this and offers a range of packs giving the best combination of taste and nutrition. Réal through its Diwali Gift packs, endeavours to offer the consumers a means to gift Health and Happiness
to their loved ones on this special occasion,” Mr. Kumar added.
In order to record a wish of healthy Diwali for these underprivileged children, please can give a missed call on 095554-95554. Call will be automatically rejected & participation for the movement will be confirmed through an automated call back. People can also participate in this initiative by logging in to www.realfruitpower.com/realgreetings.
Réal is a 20 year old brand and a market leader in Juices and Nectar category in India. Réal is the preferred choice of consumers when it comes to packaged fruit juices in India. A validation of this success is that Réal has been awarded ‘India’s Most Trusted Brand’ status for 8 years in a row.
About Prayas Juvenile Aid Centre Society
Prayas was set-up in 1988 as a joint initiative of Delhi Police, Delhi School of Social Work and Shramik Vidyapeeth in response to the crisis-affected children in the slums of Jahangirpuri, Delhi started with 25 children and, today, it caters to more than 50,000 children, youth & women. For the past 25 years, Prayas has been continuously involved in meaningful, development-driven initiatives that distinctly impact the quality of life of the weaker-sections of the society, in hundreds of slums/villages in the most backward and gender critical areas through 241 Thematic, Geographical and Situational Centres including 23 Homes/Shelters, coupled Helplines for Women & Children (1098) etc. across the country in 09 States/UTs directly serving about 50,000 marginalized children, youth and women.
For further information, Contact:
Mr. Byas Anand
Dabur India Ltd.