Brand launched with new proposition - “Ab Banega Har Pal Special”
New Delhi, September 10, 2012: Odonil, the air freshener expert brand from the House of Dabur, today announced the signing of Bollywood actress Karishma Kapoor as its new brand ambassador. With this, Karishma has become the first celebrity to endorse the leading air freshener brand. The company will shortly be rolling out a new campaign, which seeks to highlight the impact of nature inspired fragrances of Odonil blocks which transforms your bathroom into a lush green serene environment .
Commenting on her association with the brand, Karishma Kapoor said: “I always want my home to be fragrant as it makes every moment of being at home special. With kids at home, I feel a nice fragrance is extremely important not just to make your living place smell good but also feel good. It makes each moment of the day refreshing and special for me and my family. It gives me great pleasure to be associated a trusted brand like Odonil, which has been part of my life and has been the household fragrance expert for years now.”
The new campaign for Odonil speaks about how its nature-inspired fragrances make ordinary moment special. “The new campaign which has been developed in Poland and Mumbai depicts the transformational impact of the fragrances of Odonil. The campaign talks about how with the fragrances of Odonil in your bathroom, makes an ordinary morning special. With a high visual appeal, the impact of the fragrance has been highlighted through transformation from bathroom to a green lush environment. Also, we believe that Karishma, being a celebrity homemaker, would be surely able to connect and more effectively communicate the brand’s benefits with the consumers,” said Dabur India Ltd Marketing Head-Home Care Mr. Rohit Prakash Gupta.
Dabur India Ltd operates in the air freshener market with the brand Odonil. Odonil is today present in the three key categories of the air freshener market – blocks, sprays and pluggy. In addition, Dabur recently launched Odonil Occasions – a special package of different formats of home fresheners -- a Reed diffuser, an Oil Burner, a Potpourri, a Pillar Candle and Aromatic Floating Candles. With this launch, Dabur is positioning Odonil as the complete air freshening brand for every space in your home.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:firstname.lastname@example.org