New Delhi, November 21, 2017: Passing on the benefits of the recent reduction in GST rates to the consumer, Dabur India Ltd has announced a 9% cut in prices of existing stocks across categories such as Shampoos, Skin Care and Home Care. Dabur had last weekend conveyed the price revision to all its trade and business associates and directed them to pass on the benefits to the end consumer with immediate effect.
“The company is passing on the benefits on existing stocks by providing primary discount of 9% to its trade partners. In accordance with the GST laws, we had last week communicated to all our business and trade associates directing them to start charging the revised lower GST rates, wherever applicable, on all existing stocks. We have also directed them to pass on the GST benefit to the end consumer,” Dabur India Ltd Chief Financial Officer Mr. Lalit Malik said.
Dabur has also revised downwards the MRPs of fresh production with immediate effect and these stocks will hit the shelves by next month. The average price reduction across categories, covering Shampoo, Home Care and Skin Care, range between 8% and 10%.
“GST is a landmark reform, which will bring in a lot of ease in doing business, and will be hugely beneficial for the country. As a result of the reduction in the tax rates, we have immediately passed on the benefits to our consumers. The revision in GST rates is a welcome move and we feel it will help boost consumer and business sentiments,” Mr. Malik said.
About Dabur India Ltd.
Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 133 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities – Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
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