Dabur India Ltd. and Max Hospital concludes
Dabur Chyawanprash Immune India School Challenge 2015
Patna, 14th December, 2016: , Don Bosco Academy, was today ranked as the Most Healthy & Immune School of Bihar. The announcement marked the culmination of Immune India School Challenge 2015, a mega immunity awareness building drive by Dabur’s flagship health supplements brand Dabur Chyawanprash. Dabur Chyawanprash also released the list of India’s Most Healthy & Immune Schools, which was prepared following a six-month long joint health and hygiene check-up drive with Max Hospital.
International School, Patna bagged the First Runner-Up prize in the list of Most Healthy & Immune Schools of Bihar. At the National Level, The Lexicon International School, Pune, was declared the Most Healthy & Immune School in the country, with Amity International School, Gurgaon, bagging the second place & Delhi Public School, Ghaziabad, taking the third position in the national list.
Through this initiative, Dabur Chyawanprash, along with Max Healthcare and GOONJ NGO, endeavored to institute the need for building immunity amongst school children and safeguard the health of the future generation. The challenge was designed to recognize the schools that exhibiting the highest standards of health, hygiene & cleanliness.
Speaking about the initiative, Mr. Sunil Sharma, Head Consumer Activation -Dabur India Ltd said
: "The change of season brings with it a plethora of diseases which may be manifested more if immunity levels are low. Due to a decrease in temperature, infections become common, especially in children. A strong immune system helps protect our little ones from a host of diseases and recurring ailments. Dabur Chyawanprash, being one of the leading healthcare brands in the country, has taken up the responsibility to drive awareness on the need for building immunity
, especially amongst children, the future of the country through the Immune India campaign
Dabur Chyawanprash reached out to 3,627 schools across 30 cities (Delhi, UP, Bihar, Jharkhand, Uttrakhand, Maharashtra, Rajasthan, Madhya Pradesh and Haryana) and conducted over 1,700 immunity sessions to educate students about the need to build a stronger immune system to fight against changing season, common bacteria and viruses. Dabur felicitated the Top 50 schools and 2 Immuno-champs from each school on the basis of the parameters set by the Immune-meter. Dabur will Provide 3 Laptops to the winning school.
Max, as the Health Partner, established the Immuno-meter parameters and operated BMI Health check-ups in the top 80 schools. The Parameters on which the schools were arbitrated are average attendance, school hygiene, Infrastructure & academic results. As part of this initiative, GOONJ conducted "Spread the Warmth" Initiative, a warm cloth collection drive that encouraging students to contribute warm clothes and help the underprivileged. The drive received an unprecedented response from the 20 mini cities & state capitals across 7 states, under which 10,000 Kg or 50,000 clothes were collected.
“Dabur Chyawanprash, based on an age-old formulation, is an Ayurvedic supplement, fortified with various herbs and minerals. It helps in prevention from a variety of diseases through its immunomodulatory effects. At Dabur, we recognize the fact that schools play an important role in shaping a child’s future since they are the primary caregivers during the formative years, and so the Immune India School Challenge is focused on schools. For the last few years, through the Immune India School Challenge, we have been reaching out to schools across the country to educate students & teachers on the need for immunity. Dabur Chyawanprash Immune India School Challenge is one of our key initiatives to spread awareness on the importance of Immunity,” Mr. Sharma added.
For further information, Contact:
Dabur India Ltd.