Dabur takes the wishes of the Chhath puja devotees sky high
An initiative by Dabur for devotees on the auspicious occasion of Chhath Puja
Patna, October 27, 2017: Dabur, along with the millions of devotees, will be releasing ‘Dabur Wish Lamps’ after the ‘Sandhya Arghya’ at the holy ghats on the day of Chhath Puja.
Dabur plans to redefine the special moments of life by making Chhath Puja, the biggest festival of Bihar, special for the devotees. To celebrate Chhath Puja, Dabur has launched an exclusive ‘Wish Lamp’ concept at the Ghats of Patna – Digha Ghat, Gaay Ghat and Kacheri Ghat – to symbolise prayers reaching closer to the Sun God. Reinforcing Dabur’s commitment to the environment, these lamps are made from bio-degradable material.
Commenting on the initiative Mr. K. Shreevardhan, Marketing Head-Health Care, Dabur India Ltd said: “It has been our constant endeavour to bring unique ideas and rare platforms together to create an astounding experience. Taking this forward, Dabur has decided to take the wishes of the Chhath Puja devotees sky high on the auspicious occasion of Chhath Puja in Patna. Dabur also plans to create an everlasting experience for the devotees via a specially designed ‘Puja Book’ which captures the essence of Chhath Puja and various Aartis printed on it.”
About Dabur India
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.