Dabur launches “Cha with Immunity Benefits of Dabur Honey” in Kolkata
An Immunity Booster being offered at Kolkata Tea Stalls, offering consumers Health with Taste
Kolkata 11 June 2020: Moving forward on its mission to create awareness about the importance of immunity to fight the pandemic, India’s leading Ayurvedic product maker Dabur India Ltd today announced the launch of a new initiative ‘Cha with Immunity Benefits of Dabur Honey’. Under this initiative, a new “tea with Immunity Benefits of Dabur Honey” has been added to the menu at neighbourhood tea stalls in Kolkata and will be served to customers at these stalls. To ensure the Health and Safety of the workers at these tea stalls, Dabur will also distribute Suraksha Kits – comprising a face shield, reusable face mask, hand sanitizer, washable gloves, and a head cover – to these outlets.
“With the spread of the COVID pandemic, Dabur has been at the forefront of rolling out new products and initiatives aimed at boosting immunity and fighting illnesses. This initiative of serving cha with immunity benefits of Dabur Honey initiative is part of this mission. This Immunity Booster tea will be served at 15 Kolkata Tea Stalls offering consumers Health with Taste. Under the theme “Ekhun Sudhumatra Cha Noy, Chaan, cha with immunity benefits of Dabur Honey. Dabur aims to create awareness about the importance of Dabur Honey in boosting immunity as well as leading a healthy lifestyle by replacing sugar with honey in your daily diet. To build natural immunity, people just need to add Dabur Honey in black or lemon tea and can have a combination of Taste and Health.” Dabur India Ltd Category Head-Honey Mr. Kunal Sharma said.
Under this initiative, Dabur will also provide Dabur Suraksha Kits, their latest launch in market, to the tea stalls to ensure the safety and health of the stall owners and workers.
“With the continued spread of COVID, demand for immunity-boosting products and hygiene products have been on the rise. With the lockdown easing and people moving out of their homes, we decided to roll out this initiative at the tea stalls to ensure that consumers get their daily dose of immunity boosters while they are outside their homes,” Mr. Sharma Added.
About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 136 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's portfolio today includes nine Power Brands with distinct brand identities -- Dabur Chyawanprash, Dabur Honey, Dabur PudinHara, Dabur Honitus, Dabur Lal Tail, Dabur Amla Hair Oil, Dabur Red Paste, Vatika and Réal.