Dabur Honey signs Tamannaah as the New Brand Ambassador for South Indian Market
Unveils New Ad Campaign under the tag line “Stay Fit & Feel Young”
Hyderabad, July 9, 2019: Dabur India Ltd today announced the signing of South Indian Superstar Tamannaah as the new brand ambassador for its health supplement brand Dabur Honey, the most trusted packaged Honey brand in India. Dabur also announced the launch of a new ad campaign specifically for South Indian markets featuring actress Tamannaah, a famous face of Tamil and Telugu films. The ad will be aired in Tamil Nadu, Karnataka, AP and Telangana.
Mr. Kunal Sharma, Category Head- Honey and Glucose, Dabur India Ltd said, “We are very happy to have Tamannaah on board for Dabur Honey for our South campaign. Health & Fitness has become a way of life for all Indians today through improved lifestyle and dietary habits. Over the last few decades, Dabur Honey has stood for Fitness and has constantly nudged the consumer to adopt Dabur Honey as part of their fitness regimen – be it by way of having Dabur Honey with warm water everyday morning or as an additive in food and breakfast items or as a replacement for sugar.
Mr. Sharma added – “Over the last one year, the team at Dabur Honey had done rigorous consumer interactions and researches to understand the needs and aspirations of the South consumer which yielded some fantastic insights. It also opened our eyes to the fact that a one-size-fits-all approach on a campaign no longer works in today’s India. With this, we worked quickly on a very strong and compelling campaign that should give us fantastic results in South going forward. With Tamannaah on board as the face for Dabur Honey, the campaign is expected to have a very good reach and connect in South India”
Commenting on her association with the brand Ms. Tamannaah said: “As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be the face of a large brand like Dabur Honey. When I was approached by Dabur for this association, the campaign idea struck me as something that would have a deep connect with the people in South India. Fitness involves regular exercise, a healthy diet and adequate sleep but the start of fitness is with a simple routine of having Dabur Honey with a glass of lukewarm water every morning. I strongly believe that as a celebrity, a lot of people would seek to emulate what I do, to stay fit. Since my early days, Dabur Honey has been a part of my diet and heathy lifestyle to stay fit. I am so happy to be associated with Dabur Honey and hope to inspire many more consumers to adopt Dabur Honey into their healthy lifestyle and create awareness among people.”
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 134 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Further Information, Contact:
Byas Anand @+91-9811994902
Head-Corporate Communications, Dabur India Ltd.
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