Dabur Amla Hair Oil Joins Hands with Government of U.P. to Magnify 'Beti Bachao, Beti Padhao' Campaign
Brand to spread awareness about the importance of Education in life
Varanasi, 7th February 2020: Dabur Amla Hair Oil, World’s No. 1 hair oil brand from the House of Dabur, today joined hands with the Government of UP to promote and propagate the 'Beti Bachao, Beti Padhao' campaign launched by Hon’ble Prime Minister of India, Shri Narendra Modi. Under this initiative, Dabur Amla will reach out to more than 50 Government schools across the state of Uttar Pradesh, covering around 25,000 girls students to drive awareness about the importance of education in Life and offer scholarships to help bright and needy students pursue higher education.
The campaign, christened ‘Tu Padhti Ja, Tu Badhti Ja’, was flagged off from Varanasi today, and will include sessions by local women achievers from the city regarding their journey and accomplishments to inspire the young girls and motivate them.
“For over 75 years, Dabur Amla has stood for Strong and beautiful hair. The brand has always believed that strength is the real beauty, and taking this forward, Dabur Amla Hair Oil is now proud to be associated with this strong social initiative, “Beti Bachao, Beti Padhao”. We believe that education is the base (adhaar) for society to progress and strengthen from roots, and only an educated girl child has the power to make this society strong and beautiful for generations to come,” Dabur India Ltd Category Head-Hair Oils Mr. Rakesh said.
“The importance of education is undeniable for every individual. At Dabur, we believe that education of the girl child is both the means to a better life and a key to ensure overall development of the society. Moving forward on this vision, Dabur Amla Hair Oil has taken up this social initiative in association with the Government of Uttar Pradesh to help needy students under the Beti Bachao Beti Padhao programme. Under this initiative, we will also offer scholarships to girl students on the basis of their talent and need,” Mr. Rakesh said.
The programme will also seek to improve the enrollment levels in schools and reduce the dropout rates among girl students in rural and semi-urban schools, he said. “These girls just need one opportunity to achieve their goals in life. The need of the hour is to spread awareness about the importance of education in life and encourage students to learn further,” he added.
There will also be a strong emphasis on mindset change through training, sensitization, awareness raising and community mobilisation on ground.
About Dabur Amla Hair Oil
Dabur Amla Hair Oil is one of the largest brand in Dabur India’s portfolio. It is also the largest Amla based hair oil brand in the country. The brand has always being synonymous with beauty & has been endorsed by reigning beauty queens of Bollywood like Kareena Kapoor Khan, Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor, Rani Mukherjee and Priyanka Chopra.
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 133 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities –Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.