Celebrate Ganesh Puja with Immunity filled Ratna Modaks, Ladoos
Pune/Hyderabad, September 17, 2021: Adding a healthy twist to celebrations this festive season, the world’s largest Science-based Ayurveda major Dabur India Ltd today announced the launch of Ganapati Ratna Modaks and Ladoos, sweets specially created for Ganesh Chaturthi using the Ayurvedic immunity boost Dabur Ratnaprash. The Ganapati Ratna Modaks and Ladoos will be made available to visitors at Ganapati Pandals in Pune and Hyderabad under a special consumer connect initiative called “Mazboot Immunity ka Ashirwad - Ratnaprash Immunity Modak”. The Ganapati Ratna Modaks and Ladoos are a combination of Dabur Ratanprash and traditional sweets to give consumers a healthy mix of Taste with Immunity, this Puja.
Speaking about the initiative Dabur India Ltd Marketing Head-Ethicals Dr. Durga Prasad said: “Health has been occupying prime space in consumers’ minds since the COVID outbreak. The festivities this year are also being held under COVID curbs and it’s important to take extra care and precautions. The Ganesh Ratna Modaks and Ladoos have been specially created using our premium immunity booster Dabur Ratnaprash to add a healthy spin to the festivities and give consumers the immunity shield of Ratnaprash when they step out to visit the Ganesh pandals. We would be distributing the Ratna Modaks and Ladoos to pandal visitors, artisans and Police personnel in these cities.”
Special camps are also being organized spread awareness about following COVID Protocols, besides encouraging people to get vaccinated.
"Lord Ganesha is considered as the God of new beginnings and the devotees of Lord Ganesha consider the festival of Ganesh Chaturthi as the symbol of starting new things in life. We are delighted to celebrate this Ganesh Puja with Ganesh Ratna Modaks and Ladoos in two most prominent locations. With Ganpati Ratan Modak and ladoo, the idea is to share the benefits of Ratanprash in a modak and ladoo format,” Dabur India Ltd AGM-Consumer Marketing Mr. Rajat Mathur said.
About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 137 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the Personal care space; and Réal in the Foods category.
For Further Information, Contact:
Byas Anand @+91-9811994902
Head-Corporate Communications, Dabur India Ltd.
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