Mumbai, August 15, 2020: Giving twist to age-old knowledge of Ayurveda in this Ganesh Puja, World’s largest ayurveda products maker, Dabur India Ltd announces to celebrate Ganesh Puja with specially made Ganapati Ratan Modak. The Ganapati Ratna Modak is a combination of Dabur Ratanprash and sweets to give taste with immunity this Puja.
Commenting on the initiative Dr. Durga Prasad, Head Marketing -Ethicals, Dabur India Ltd ,said: "Due to covid 19 pandemic many Puja associations are not going to set up Ganesh Idol, instead these pandals will be celebrating Puja by organizing Plasma and Blood Donation Camps. Keeping this in mind, to support these pandals and to boost immunity among the donors and visitors during this pandemic, we have created these special Modaks made with Dabur Ratanprash, which is known for boosting the immunity”.
Dabur has tied up with 2 Puja Pandals of Mumbai for this - Lal Bagh and Girgaon Cha Raja. These Modaks will be distributed among donars who will be taking part in Plasma Donation and Blood Donation Camps at Lal Bagh. On the other hand, the Pandal Visitors will have an opportunity to taste the unique Immunity Modaks Girgaon Cha Raja Puja Pandal. In total 11000 laddus/modaks will be made, and will be distributed among these 2 puja pandals.
“Two things are very famous during the Ganesh Puja, one is the Lord himself and the second is the Modak. With Ganpati Ratan Modak, the idea is to share the benefits of Ratanprash with taste in modak format, For this, 11000 modaks will be made and distributed in Ganesh Pandals.” Dr. Prasad Added.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 136 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.