New Delhi, October 16th, 2014: This Diwali, India’s leading packaged fruit juice maker Dabur India Ltd is giving its consumers the option of gifting real health to their near and dear ones. Dabur India Ltd has introduced an exclusive range of 13 special Diwali gift packs of Réal, Réal Activ fruit juices and Dabur Honey.
The Réal Greetings offerings -- priced in the range of Rs 110 to Rs 415 -- have been eloquently designed to communicate the goodness of fruits and the concept of 'Wishes of Good Health'. "Traditionally, in the Indian culture, fruits have been considered as auspicious and are an integral part of all festivities and celebrations. This stems from the fact that fruits are considered as a form of life and a sign of vitality. Réal Greetings Gift Packs, made of real fruits, encapsulates this and offers a range of packs giving the best combination of taste and nutrition. Réal through its Diwali Gift packs, endeavours to offer the consumers a means to gift Health and Happiness to their loved ones on this special occasion," Dabur India Ltd Marketing Head-Foods Mr. Sanjay Singal said.
In addition to the regular variants, even exotic variants like Réal Guava, Réal Litchi, Réal Pomegranate and Réal Activ Fiber+ Multi Fruit along with Dabur Honey are been added to the gift pack range this year. Special utility pack options -- like Réal Bread Box option and Réal Activ Sipper pack option -- are also part of the offerings. A special Car pack of Réal Greetings has been specially introduced for kids.
"Consumers today are becoming extremely health conscious and are looking for healthy and non-traditional gifting options. In this scenario, Dabur's Réal and Réal Activ gift packs are a welcome change from the calorie-laden traditional gifting options like Mithai etc. Our gift packs offer the best combination of taste and nutrition, and is yet another illustration of Dabur's commitment towards the health and well being of every household," said Mr. Singal.
Dabur India Ltd. pioneered gift packs in the fruit juices category, and its special packs have always received overwhelming response. Dabur's gift packs have been introduced to promote exchange of healthy gifts - in essence, gifting good life to your near and dear ones.
About Special Diwali Gift Packs
The thirteen different Réal Greetings gift pack options are:
Réal Greetings Small Box Pack, containing 5 units of Réal Mixed Fruit, Pineapple and Apple 200 ml packs
Réal Greetings Briefcase Pack, containing 6 units of Réal Guava, Litchi & Mango 200 ml packs
Réal Greetings Car Pack, containing 7 units of Réal Mixed Fruit, Apple, Orange & Pineapple 200 ml packs
Réal Greetings Trapezium Pack, containing 2 units of Réal Mixed Fruit & Apple 1-litre packs
Two types of Réal Greetings PVC Bag: One containing 2 units of Réal Guava & Litchi 1-litre packs, and another containing 3 units of Réal Mixed Fruit, Pineapple & Apple 1-litre packs
Réal Greetings Activ Sipper Pack, containing 2 units of 2 units of Réal Activ Apple and Réal Activ Fiber+ Multi Fruit 1-litre packs along with a Sipper
Two types of Réal Greetings Bread Box: One containing 2 units of Réal Guava and Mango 1-litre packs, and another containing 2 units of Réal Mixed Fruit & Pineapple 1-litre packs
Réal Greetings Book Pack, containing 3 units of Réal Mixed Fruit, Orange & Apple 1-litre packs
Réal Greetings Hexagon Pack, containing 3 units of Réal Guava, Litchi & Mango 1-litre packs
Réal Greetings Honey Pack, containing 2 units of Réal Pomegranate 1-litre packs and 1 unit of 400gm Dabur Honey Squeezy pack
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- +91120-3982000, 3001000 extn 2101/2508 Fax: +91120-4374935 Email:email@example.com