Thursday, March 17, 2011
Rural UP & Bihar With Swasthya Chetna Abhiyan
Identifies 30 Immunity Ambassadors to spread Immunity awareness in rural UP& Bihar
Get health tips from brand ambassador Ravi Kishan
Marks culmination of 135-day long campaign in rural hinterland
Patna, March 16, 2011: ‘Heart of India lies in the Villages’ goes an old saying.
Incidence of illnesses is high in rural India, but the lack of awareness about the need for building stronger immunity is equally high in the hinterland. To spread this awareness, Dabur Chyawanprash,
the flagship health supplements brand from the House of Dabur, today identified 30 citizens from villages of Bihar and Uttar Pradesh to form Dabur Chyawanprash and super star Ravi Kishan’s team of Immunity Ambassadors.
These Immunity Ambassadors – chosen after a 135-day mega campaign Dabur Chyawanprash Swasthya Chetna Abhiyan
across the two states – will be part of a novel initiative to spread awareness about building stronger immunity to fight the rising incidence of flu, viral attacks, infections in their respective villages and districts. It is an extension of Dabur Chyawanprash’s national initiative ‘Immune India’
started in 2009 in which 10 lakh plus students were educated about need for immunity in 1,000 schools across the country.
The 30 Dabur Chyawanprash Immunity Ambassadors include 17 people from rural Bihar. Addressing the team of Immunity Ambassadors, Dabur Chyawanprash brand ambassador Ravi Kishan said, “Being a cine star, I have to travel a lot and experience a lot of climate changes. If your immunity system is not strong, you tend to fall ill and suffer from ailments like cough, cold, fever etc. But if your immunity is strong, you will not suffer any of these ailments. So, it’s extremely important to build your immunity, and Dabur Chyawanprash is a true natural Indian health supplement to boost your body’s immunity. I keep a pack of Dabur Chyawanprash in my travel bag at all times as it’s my shield against these flus, viruses and infections. I am happy that these people from the remote corners of Bihar and Uttar Pradesh will now take this immunity message across their villages and help build a healthier India."
After undergoing a health workshop with Doctors, the 30 selected Dabur Chyawanprash Immunity Ambassadors also spent the day with their favourite cine super star Ravi Kishan, seeking tips on health management, immunity building and fighting fatigue.
The team was selected through Dabur Chyawanprash Swasthya Chetna Abhiyan – a rural health awareness drive rolled out across 270 villages and 135 haats of Bihar and Uttar Pradesh, covering 9 districts. These 30 rural citizens were selected from over 6 lakh participants across 180 villages in Bihar and 90 villages in Uttar Pradesh. The programme covered 6 ditricts of Bihar - Purba Champaran, Madhubani, Muzaffarpur, Vaishali, Samasthipur, Bhojpur Patna -- and 2 districts of Uttar Pradesh – Gorakhpur and Varanasi. Swasthya Chetna Abhiyan is part of Dabur Chyawanprash’s national initiative Immune India, which was started last year.
Speaking on the occasion, Mr Suneet Yadav, Brand Head – Dabur Chywanprash, Dabur India Ltd. said, “Today’s demanding fast-paced lifestyle, our errant eating habits, pollution and the changing climate are all taking a toll on our health. The best way to prevent ourselves from a host of lifestyle diseases and recurring ailments is by building a stronger immunity. A recent national survey pointed out that 85% doctors feel that building stronger immunity is the best possible preventive measure against virus attacks. Considering this, Dabur Chyawanprash – the country’s natural choice for building Immunity – has taken up the responsibility to educate the rural population across India country on building stronger immunity to fight such ailments.
” Under this mega campaign, Dabur Chyawanprash’s team of volunteers went to the villages and haats in the identified districts and conducted free health check-up camps, wherein on an average 114 people were provided free health consultancy by physicians every day. Besides, special awareness campaigns were conducted in 135 village haats in these districts.
About Dabur Chyawanprash
Dabur Chyawanprash is packed with 47 potent Ayurvedic ingredients that build your immune system. It is an over 60-year-old brand for Dabur and enjoys over 65% share of the Chyawanprash market. In the 1940s, Dabur had pioneered the concept of branded Chyawanprash and since then has invested heavily in product development, clinical studies and consumer awareness. Over 120 years of Dabur’s experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies, making Dabur Chyawanprash a trustworthy offering for consumers. Dabur Chyawanprash does more than help boost your child’s immunity, 90% of the mothers trust Dabur Chyawanprash in protecting their kids not only from cold but from common ailments & infections (Basis: research conducted across the country amongst mothers who give Dabur Chyawanprash regularly to their kids).
About Dabur India Ltd.
Dabur India Limited is one of India’s leading FMCG Company with a consolidated turnover exceeding Rs 3,400 crores. Building on a legacy of quality and experience for over 125 years, Dabur today is India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for instant fairness & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:firstname.lastname@example.org