Saturday, December 08, 2012
Cine star Sneha meets the contestants
Top 2 finalists get wild card to Dabur Amla Cover Girl contest finals
Chennai, December 08, 2012: Hundreds of girls from Chennai made a beeline today to the Chennai Citi Centre Mall in the city flaunting their crowning glory as Dabur Amla Nelli Hair Oil hosted the Dabur Amla Miss Beautiful Black Hair of Chennai Contest. The wild card entrants were chosen by celebrity cine star and Dabur Amla Nelli Hair Oil brand ambassador Ms Sneha, at the grand finale held this evening. The top 2 contestants will get a wild card entry to the finals of the Dabur Amla Cover Girl contest, the winner of which would stand a chance to get featured as the cover girl of a women & lifestyle magazine.
Judging the contest, Sneha said, “I am delighted to be a part of this contest as a judge and also enthused by the great response from the lively and beautiful girls of my beloved city Chennai. It’s good to see that Dabur Amla Nelli hair oil has created this platform for the girls of Chennai to get limelight and get noticed. I am very excited to represent a highly trusted brand like Dabur Amla Nelli Hair Oil, a brand that I have personally been using for years now. I have been a firm believer in the goodness of the magical fruit Nellikai and now it is proven with consumer research that Dabur Amla Nelli Hair Oil makes hair more beautiful by making it visibly blacker. A good head massage with Dabur Amla Nelli Hair Oil is a must do for me after a stressful day of shoot to give the much needed nourishment to my hair.”
The contest was kick-started 10 days back in Chennai with the Dabur Amla team visiting various prominent colleges and popular hot spots of the city promoting the contest amongst the girls. In all, more than 1,000 girls from Chennai applied to participate in the contest making it one of the biggest beauty initiatives of Chennai in recent times. The selection round was held today in the Chennai Citi Centre Mall where hundreds of participants turned up from 12 noon. A hair expert judged them in terms of the strength and blackness of their hair and 6 girls were shortlisted for the final round held at 4 PM today. Star celebrity Sneha judged the final 6 contestants to select the winner..
Speaking on the occasion, Mr Rajat Wahi, Brand Head - Dabur Amla, Dabur India Ltd, said: “Dabur Amla Nelli Hair Oil, which is proven to make hair more beautiful by making it visibly blacker, is proud to host this contest in Chennai. We are really excited to see such enthusiasm among all the lovely girls of Chennai. The idea behind the contest has been to make women of Chennai experience the Dabur Amla Nelli Hair Oil promise of rich, black and strong hair. And it is fascinating to see hudreds of girls from Chennai coming forward to be part of this experience.”
About Dabur Amla
Dabur Amla Hair Oil is the largest brand in Dabur India’s portfolio. It is today the largest hair oil brand in the country with over 65 million consumers. The brand has always been synonymous with beauty & has been endorsed by well-known celebrities and reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor, Rani Mukherjee and now Priyanka Chopra. Dabur Amla Hair Oil is a brand that has constantly evolved as the epitome of beauty for Indian women.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for instant fairness & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:firstname.lastname@example.org