Dabur Amla Hair Oil Gets A New, Contemporary Look

Thursday, September 04, 2014

Sonakshi Sinha signed as co- brand ambassador along with Priyanka Chopra

 

New Delhi, September 4th, 2014: Dabur India Ltd, India's leading natural beauty products maker, today unveiled its oldest and largest brand – Dabur Amla Hair Oil -- in a contemporary avatar with a sleek and consumer-friendly flip-top packing. The new identity modernizes this over 75-year-old Dabur Amla brand, making it more contemporary and relevant, in consonance with today's lifestyle.

 

The new PET bottle is sleek and curvaceous, designed to fit comfortably in the hand and it also has a flip top with a nozzle for easy application. The beautiful contoured new pack holds 20% more content in each size.

 

The company also announced the signing of cine star Sonakshi Sinha as the new brand ambassador for Dabur Amla Hair Oil, along with Priyanka Chopra. This is the first time in the history of the brand that two reigning beauty queens of Bollywood would be together endorsing Dabur Amla Hair Oil. A commercial featuring the two cine stars would be on air shortly.

 

“Indian woman is changing, and so are her aspirations and beauty needs. Whether she lives in a urban or rural India, she aspires for beauty and seeks modernity in all the products she uses. In order to meet these evolving needs of toda's woman, Dabur Amla Hair Oil has undergone a facelift that makes the brand more youthful, contemporary and in sync with today's consumer, said Dabur India Ltd Marketing Head - Personal Care Mr. Praveen Jaipuriar.

 

Speaking about her association with the brand, Ms Sonakshi Sinha said: "Like every Indian, I have been associated with Dabur for years now as a consumer. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Dabur Amla and be the face for the brand, the most trusted Hair oil brand and a product that I myself use." 

 

"Over time, we felt that Dabur Amla had to change with the times and be in sync with its target audience -- the new age woman. Since decades Dabur Amla Hair Oil is the most trusted brand that mothers have used to maintain sleek, black, long and silky hair and continued the tradition with their daughters. Dabur has been careful to maintain the same high quality with no compromises on the quality and ingredients," Mr. Japuriar added.

 

 

The Rs 650-crore Dabur Amla Hair Oil is one of the largest brand in Dabur India's portfolio. It is also the largest hair oil brand in the country with over 35 million consumers. The brand has always being synonymous with beauty & has been endorsed by reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.

 

 

Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 125 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

 

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- +91120-3982000, 3001000 extn 2101/2508 Fax: +91120-4374935 Email:corpcomm@dabur.com