Unveils New Ad Campaign with the tagline Feel the Power of Youth
New Delhi, December 24th, 2014: Dabur India Ltd, the country's leading healthcare company, today announced the signing of Bollywood Actor Anil Kapoor as the new brand ambassador for its latest offering Dabur Ratnaprash, a power-packed formula that fights fatigue and keeps you active all-day long. A new TVC featuring the ageless actor was unveiled with the tagline: 'Feel the Power of Youth'.
Enriched with the power of potent natural ingredients like Moti, Kesar, Musali, Brahmi and Amla, Dabur Ratnaprash has been specially developed for adults. The new campaign shows Anil Kapoor dancing to the tune of popular Bollywood song 'Badtameez Dil', communicates the message that Dabur Ratnaprash helps rebuild your strength, stamina, vigour, vitality and energy that's drained by the stress of day-to-day living.
Backed by the age-old wisdom of Ayurveda and prepared after extensive research, Dabur Ratnaprash helps one feel the power of Youth. Dabur Ratnaprash is available in two sizes: 450g (for Rs 285) and 900g (for Rs 550).
"This marks a first for Dabur and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash while enriching it with precious ingredients like Moti, Kesar, Musali, amla and Brahmi to give you all-day-long energy and vigour," Dabur India Ltd Category Head-Health Supplements Mr. Ajay Parihar said.
"We are all leading life in the fast lane today and constantly juggling our highly demanding professional and personal lives, which is taking a toll on our vigour and vitality. In this fast-paced life, it is extremely important to not just boost your immunity, but also regain the youth & vigour to feel refreshed and say goodbye to your day's worries and lethargy. Dabur Ratnaprash is that miracle aid from nature that gives the energy & stamina to keep you going all day long. It has been designed specially to give the power of youth to those who feel that the stress of day-to-day living leaves them drained of energy and they no longer have the energy and stamina of their youth. So, it's time to feel Young with Dabur Ratnaprash," Mr. Parihar added.
Key Ingredients in Dabur Ratnaprash
Dabur Ratnaprash is pack with some potent and precious natural ingredients like Moti, Kesar & Musli.
Moti: Throughout history, the pearl, with its warm inner glow and shimmering iridescence, has been one of the most highly prized and sought-after gems. Moti, an age-old medicine is good for skin and helps to get youthful appearance. It benefits human system by its health promoting and healing properties. By providing strength, it helps in stress reduction, and energizes the body.
Kesar: Saffron, a spice derived from the dried stigmas of saffron (Crocus Sativus), has remained one of the world's most valuable herb. Saffron has found many uses over the years, from being used as a seasoning, fragrance, dye and for medicine. Saffron is used as health restorative and helps keep one energetic & active. It is good for the skin and, therefore, finds its usage in various skin conditions.
Musli: In Ayurvedic literature, Safed Musli is known for its health promoting medicinal properties. It is one of the chief ingredients in the preparation of over a hundred Ayurvedic formulations. Safed Musli is a unique gift of nature to mankind since time immemorial. It acts as a vitalizer and strength promoter, besides helping in improving immunity.
About Dabur India Ltd.
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935 Email:firstname.lastname@example.org