Unveils New Ad Campaign under the tag line “Get Fair, Get into the Oxy Zone”
New Delhi, March 24, 2014: India’s leading beauty care products maker Dabur India Ltd today announced the signing of Bollywood Actor Ali Zafar as the new brand ambassador for its specialized male grooming Brand OxyLife Men. A new campaign, featuring Ali Zafar, will be launched shortly
The TVC is based on the fact that most men faceharsh environmental conditions such as UV rays, dust and air pollutants. Constant exposure to these elements leads to darker complexion and a dull, lifeless skin. “The needs of a male skin are completely different from that of a woman. OxyLife Men Crème Bleach has been developed keeping the male skin in mind and the active Oxygen and sea minerals in OxyLife Men Crème Bleach provide the instant fairness, which a regular fairness creams does not provide. The thought has been conveyed through the brand new tagline – ‘Get Fair, Get Into The Oxy Zone’,” Dabur India Ltd head of Marketing-Skin Care Mr. Sanjay Singal said
“From morning to evening, men are exposed to harsh environmental conditions such as UV rays, dust and air pollutants. Constant exposure to these elements leads to darker complexion and a dull, lifeless skin. In recent years, men have started taking their grooming very seriously. Till a few years back, grooming was restricted to special occasions. But today, men want to look good and well-groomed every day. OxyLife Men Crème Bleach is that magic potion that will breathe Oxygen and life back into the tough male facial skin. We believe Ali Zafar exemplifies & brings to life the values and the proposition of OxyLife Men and we are confident of the success of this relationship,” Mr. Singal added.
The new OxyLife Men Crème Bleach is an Oxygen-rich formula specially developed for men’s skin. The formula, developed after extensive R&D, removes month-long dullness in just 15 minutes. Oxygen opens pores, removes dead skin and tan, and gives instant long-lasting fairness. Its triple action system Bleaches, Cleanses and Nourishes.
“OxyLife Men Crème Bleach has been specially designed for the male skin and removes dullness by releasing more fresh active Oxygen to facial skin and making a dull and dark face come alive instantly. Oxygen opens clogged pores, removes dead skin and carries water and lipids deep into the skin, making it soft, hydrated and giving it a glow. Derived from Sea Salts, the powder activator in this pack acts as a detoxifier with its exfoliation properties. Rich in nutrients and minerals, OxyLife Men Crème Bleach soothes and nourishes the skin,” Mr. Sanjay Singal said. OxyLife Men Crème Bleach will be available in a 15gm pack priced at Rs 40, while the 150gm parlour pack is priced at Rs 125.
About Dabur India Ltd.
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for nearly 130 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- +91120-3982000, 3001000 extn 2101/2508 Fax: +91120-4374935 Email:firstname.lastname@example.org