Sunday, December 18, 2011
Take the first step towards Femina Miss India 2012 title
Leading fashion and beauty experts to groom the finalists in Hyderabad
Hyderabad, December 18th, 2011:
Dabur India Limited, India's leading natural beauty care Company, today hosted the semi-final audition of its mega model hunt â€“ Dabur Gulabari Miss Rose Glow 2011
â€“ in Hyderabad. Twenty stunning girls from the city were shortlisted
in the audition, which received over 6,000 plus entries from across South India. These 20 finalists will now vie for the coveted crown of Dabur Gulabari Miss Rose Glow (South) 2011 in the Zonal Grand Finale to be held on 24th December in Hyderabad.
One of the 20 top contestants shortlisted today from the audition now stand a chance to win a wild card entry into the finale of Femina Miss India 2012.
The South India round saw close to a 6,000 plus girls from the region filing their nominations for the contest, of which over 250 were shortlisted after a grueling selection process by an independent panel. The shortlisted girls were invited for semi-final auditions to compete for a berth in the zonal grand finale.
While the winner of the zonal finale will walk away with a one-year modeling contract with Glitz Modeling along with a free portfolio shoot by a professional fashion photographer and cash prize of Rs 50000, the First Runner-Up will take home a cash prize of Rs 30,000 and the Second Runner-Up will get Rs 20,000. The Top 3 contestants from the Finale of the Hyderabad edition then join the other 9 top contestants (3 each from each zone) and perform in front of a special jury of Femina Miss India on January 8th, 2012. The jury headed by coveted grooming expert and fashion choreographer Marc Robinson would select one of the top 12 contestants as the wild card entry to the finale of Femina Miss India 2012 to be held in Mumbai. Before the Miss India finale she will undergo a special grooming and training programme for 40 days in Goa.
The contestants went through three intense rounds during the audition -- the introduction round, talent round and a question-answer session with the panel of judges. The talent round was the most exciting, which saw contestants display a variety of talent. The contestants were judged by Shireen Khan of Chash Of India, Ace Fashion Designer Neelam Ashley, Byas Anand from Dabur India and Miss Hyderabad 2011 Anushka Shah.
The finalists will now undergo a 4-day intensive grooming programme in Hyderabad in the presence of experts from the modeling and grooming industry, before they vie for the coveted title in the zonal grand finale in Hyderabad.
Speaking on the occasion, Ms Neha said: "This is our 3rd initiative in Hyderabad after successfully hosting similar model hunts in 2009 and 2010. "We have, in fact, been hosting the Dabur Gulabari Miss Rose Glow contest as regional beauty contest in Uttar Pradesh, Andhra Pradesh and Northeast for last 4 years. With the overwhelming response that we have been getting over the years to the model hunt, this year we have scaled it up to make it a National event and give the young talents from UP a chance to get a wild card entry to the Miss India finale and also give them a national platform by aligning them with a top-notch modeling agency. We intend to make it the biggest beauty initiative in Uttar Pradesh which offers the young girls from the region a platform to enter the world of mainstream modeling at national level. This initiative will also serve as a unique way of spreading beauty awareness among the young and college-going girls of India." Ms Neha added.
Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cold Cream, Moisturising Lotion and a Premium Face Freshener Spray. Offering the promise of 'fresh, soft and rose-like glowing skin', the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. To keep the skin soft and glowing during this winter, in the offering is Dabur Gulabari Moisturizing Cold Cream. It is enriched with natural rose oil and key actives, which gently work on your skin, giving it a rose like glow without leaving the skin oily. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.Â
About Dabur Gulabari
Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cold Cream, Moisturising Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that nonâ€“oily look. Rose oil enlivens inner beauty, helping the skin to radiate inner glow.
Offering the promise of 'fresh, soft and rose-like glowing skin', the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today's environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.
About Dabur India Ltd
Dabur India Limited is one of India's leading FMCG Companies. Building on a legacy of quality and experience for 125 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages, and Fem for fairness bleaches & skin care.
We also thank our Sponsors
A' La Liberty - Hospitality Partner
Fashion & Styling Partner - Lakhotia Institute of Design
Grooming Partner - Chash of India
Radio Partner - Red F.M 93.5
Powered by - Fem
Associate partner - Glitz Modelling
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:firstname.lastname@example.org