Dabur Enters Mosquito Liquid Vaporiser Market with Odomos Universal

Bollywood star Kajol to endorse the brand

New Delhi, April 5, 2024: Dabur India Ltd today announced its entry into mosquito Liquid Vaporiser Category with the launch of Odomos Universal Mosquito Liquid Vaporizer. It will be available in Electronic Mosquito Repellent Machine & Mosquito Repellent Refill which fits in all standard machines. The company has roped in Bollywood star Kajol as the face of the new brand. A series of campaigns, featuring Kajol, will be launched shortly to promote this product.

"We are excited to introduce Odomos Universal Mosquito Liquid Vaporizer, offering advanced protection against mosquitoes. The decision to venture into the mosquito liquid vaporizer segment is part of Dabur's intent to expand the total addressable market for its products. With the increasing concern over mosquito-borne diseases, Odomos Mosquito Liquid Vaporizer aims to offer effective and long-lasting protection against mosquitoes,” Dabur India Limited Executive Vice President-Marketing Mr. Abhishek Jugran said.

Commenting on her association with the brand, Ms. Kajol said: “I'm delighted to collaborate with Odomos, a trusted name in protection from mosquitoes. Together, we're committed to advocating the importance of protection from mosquito bites and ensuring the safety and well-being of our loved ones.”

Priced at Rs. 85 for the combo pack consisting of one machine & one 45ml refill, Odomos Mosquito Liquid Vaporizer is formulated with a unique blend of ingredients, which gives 100% protection from mosquitos. The product's convenient usage and efficacy make it an essential addition to every home's mosquito protection regimen.

“With Kajol as our brand ambassador, we aim to amplify awareness about the importance of mosquito protection while providing consumers with a reliable solution for their needs. Renowned for her versatile acting prowess and influential persona, Kajol represents the values of Odomos - Protection, Trust, and Reliability. Her association with the brand reinforces Dabur's dedication to delivering high-quality products that prioritize the well-being of consumers,” Dabur India Limited Head of Marketing-Home Care Mr. Sanath Pulikkal said.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 139 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes nine Power Brands –Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika for Personal Care; and Réal in the Food & Beverages category.