New Delhi, May 31, 2012:This summer, protection from the harmful rays of Sun comes with the benefit of Ayurveda! Dabur Uveda, the Ayurvedic skin care expert from the House of Dabur, today announced its entry into the sunscreen market with the launch of Dabur Uveda Sunblock Cream SPF 30, the first-ever Ayurvedic sunscreen that prevents tan and lightens skin tone.
With this launch, the Dabur Uveda range has now been extended to 12 unique Ayurvedic skin care products targeting consumer needs as varied as Anti-Ageing, Clarifying, Moisturising, Skin Repair, Fairness and Sun Care.
“Exposure to the Sun can lead to a host of skin problems like uneven texture, sun tan, sun spots, fine lines & wrinkles and sun burns. Dabur Uveda Sunblock SPF 30 has been specially designed to provide broad spectrum protection against UVA and UVB radiation. It is packed with potent Ayurvedic ingredients like Gudhuma that offers broad spectrum sun protection and Uva Ursi Leaf Extract that lightens skin tone. Dabur Uveda Sunblock SPF 30 is the answer to all your skin problems related to exposure to the harmful rays of the Sun,” said Mr. Sanjay Singal, Marketing Head–Skin Care, Dabur India Ltd.
Dabur Uveda Sunblock Cream SPF 30 also has a unique water-resistant formula that offers better protection even after being exposed to water due to swimming, sweating or rain. It forms an invisible barrier and provides effective protection even in the deeper layers of skin cells against skin darkening and UV damages. Its Ultra micronized particles provide larger surface area for reflection of UV rays for better protection.
Dabur Uveda Sunblock Cream SPF 30 will be available in a 50gm pack, priced at Rs 175.
“Women have always believed in the power of Ayurveda and Ayurvedic ingredients to enhance their beauty and solve all skin-related problems. At Dabur, we studied the classical Ayurvedic texts like Sushruta & Charaka and selected potent ingredients like Kasturimanjal, Ghritkumari, Neelkamal & Tulsi to create the Dabur Uveda skin care range. Each product is enriched with Ayurvedic ingredients that are known to replenish lost nutrients and nourish with every use to give a face that glows with health. The products have a unique combination of Ayurveda and science that offers the benefits of this age-old wisdom in a modern format. All products in the range are dermatological tested,” Mr. Singal said.
About Dabur Uveda
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.