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 When our Founder Dr.
S. K. Burman first established Dabur, he had a vision that saw beyond the profit motive.
In his words, "What is that life worth which cannot bring comfort to others."
This ideal of a humane and equitable society led to initiatives taken to give back some
part of what Dabur has gained from the community.
Our major initiatives in the Social sector include:
- Establishment of the Sustainable Development Society, or Sundesh,
in 1993 - a non-profit organisation to promote research and welfare activities in rural
areas;
- Promoting health and hygiene amongst the underpriviledged through the Chunni Lal Medical Trust; and
- Organising the Plant for Life programme
for schoolchildren - to create environmental awareness amongst young
minds.
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| Our commitment to Environment |
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| From times immemorial, Indian sages
and men of wisdom have understood and appreciated the value of nature
and its conservation. Our ancestors recognised that if we grabbed
from nature beyond what was healthy, it would lead to all round
degradation, and even the extinction of humanity. That is why nature
was sanctified and worshipped in the form of gods and goddesses. |
| Today, we at Dabur also value nature's
bounty. Without the fruits of nature, the vision of Dabur would
never have been fulfilled. And that is the reason for our unfailing
commitment to ecological conservation and regeneration. We would
like to follow the principles of our ancient texts, which say:
"Dehi me dadami
te" - "you give me, and I give you". |
| Rare herbs and medicinal plants are
our most valuable resource, from which all our products are derived.
Due to overexploitation of these resources and unsustainable practices,
these plants and herbs are fast reaching the point of extinction.
In view of this critical situation, Dabur has initiated some significant
programmes for ecological regeneration and protection of endangered
plant species. |
| We have set up the "Plants for
Life" project in the mountainous regions of the Himalayas.
Under the project, a high-tech greenhouse facility has been set
up for developing saplings of rare and endangered medicinal plants.
Fully computer-controlled and monitored, this greenhouse maintains
the highly critical environmental parameters required for their
survival. We are also developing quality saplings of more than 20
herbs, 8 of them endangered, through micro propagation.
In addition, satellite nurseries spread across mountain villages
and contract cultivation of medicinal herbs helps in maintaining
the ecological balance. These measures have also helped provide
local cultivators the scientific knowledge for harvesting herbs
and a steady source of income. So that they are not forced to
exploit the environment to earn a livelihood. |
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| These are significant steps that can
contribute to a better world for coming generations. To whom we
would like to bequeath a world not bereft of nature. But full of
flowering and fruit bearing trees, animals, birds and humans living
in good health and complete harmony. |
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