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A range of unsweetened juices that contain NO ADDED SUGAR, COLOURS OR PRESERVATIVES...


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Benefits of Fruit & Vegetable Juices

5-a-Day plan for a healthy tomorrow
Refreshing and invigorating or relaxing and calming, fruit and vegetable juices provide a concentrated boost of benefits for today's eat-on-the-run lifestyle. They are full of nutrients, easy to consume and save a lot of time, yet they have the goodness of whole fruits & vegetables. In fact, today they are seen as 'vitamin and mineral cocktails'. Taking a glass of fruit and vegetable juice on a daily basis is an easy way to ensure that the body gets vital vitamins and minerals.

The best part is they fit in to all sorts of lifestyle. As a part of healthy diet, juices help in all sorts of ways -- too keep the digestive system in order, fight infection and diseases. For starters, a glass of fruit juice can give energy in the mornings, exactly when it’s needed the most. Orange juice, for instance, is rich in vitamin C, while Cranberry juice has long been known to help prevent bladder infections. Similarly, some other juices -- like Orange Carrot -- are rich on natural goodness of antioxidant nutrients like beta-carotene and Vitamin C, which help strengthen immune system.

The important role of fruit juices in the diet was confirmed by the 2005 Dietary Guidelines Advisory committee report. This report states that: “with the exception of fiber, fruit juices provide substantial contributions to several vitamins and minerals”. This clearly indicates that fruit juices are an excellent complement to whole fruits as a part of healthy eating plan.

Important Function of Fruit & Vegetable Juices:

Nutritional Benefits 

  • Fruit & vegetable juices are naturally fat free
  • Fruit & vegetable juices provides fruit energy: Fruits, vegetables & their respective juices provide substantial amounts of fruit carbohydrates, which supply energy to power all body work -- from heartbeats and household work to school homework and office work, even for the smile that spreads across our face
  • Fruits and vegetables contain significant  amounts of vitamins & minerals. Vitamins are required for carrying out many vital functions of the body and many of them are involved in the utilization of the major nutrients like proteins, carbohydrates and fats. Minerals and microelements are necessary for the nerve and muscle function and are the building material for some body tissue

Protective Benefits 

  • Fruits, Vegetables & their respective juices contain substantial amount of biologically active non-nutrient compounds called phytochemicals. These protective components exert various beneficial roles in the body
  • Fruit Juices are naturally rich in potassium & low in sodium. Research indicates that diets rich in potassium & low in sodium helps in maintaining heart health
  • Fruit juices are rich in antioxidant nutrients that help strengthen body’s natural defenses
  • Fruit and vegetable juices are a perfect food supplement. They are far more powerful than the isolated nutrients found in vitamin pills. Nutrients influence each other and, therefore, they should not be separated because nutrients combined naturally in food work together more effectively than when they are separated as a single supplement

Is there a Link Between Drinking Juice and Weight?

There are misconceptions that juice consumption leads to weight gain. Analysis of NHANES data does not find a link between 100% Juice consumption and children being overweight. These findings are confirmed by other research that looked at the impact beverages have on children and their weight. According to the American Dietetic Association, intake of unsweetened juice is not related to overweight in children, unless consumed in unusually large quantities (ADA, 2007).

Nicklas et al (2008) investigated the effect of unsweetened fruit juice consumption (up to 12 ounces daily) by children aged 2 to 11 years. Results showed significantly higher intakes of nutrients including vitamin C, folate, potassium, magnesium with lower intakes of total fat, saturated fatty acids and added sugar, in the group consuming fruit juice.

O’Neil & Nicklas (2008) examined 21 clinical studies about the relationship between consumption of unsweetened by children & adolescents & weight and found that “there is no systematic association between consumption of unsweetened fruit juice and overweight in children and adolescents”.

Thus, the existing database shows that consumption of unsweetened juice in moderate amounts may help children meet the current recommendations for fruits & vegetables.

Thus, to summarize, Fruit and vegetable juices are healthful and nutritious and can be included in the smart eating plan, as a part of balanced lifestyle.


  • Complete Food & Nutrition Guide edited by R L Duyff 2006. 3rd edition John Wiley & Sons Inc
  • Fruit Juice consumption not related to overweight in children by O’Neil & Nicklas. Health & Medicine May 2008
  • Lampe J W (1999) Health Effects of Vegetables and fruits: assessing mechanisms of action in human experimental studies. AJCN 70 (suppl)
  • Nicklas TA, Carol E, Ronald K (2008) : Association  between 100% Juice consumption & Nutrient Intake & Weight of Children Aged 2 to 11 years. Archives of Pediatrics & Adolescent Medicine