Dabur Food Services
"Where necessity is the mother of invention"
Dabur Foods set up a separate food services network in 1998 to cater the institutional segment. This exclusive network partners institution in developing customized products for them. In turn with the help and facilities of this network, institution like, hotels, airlines, restaurants, caterers and hospitals benefits by offering better services to consumers.With the market understanding and research Dabur Foods developed a new brand called
"Nature's Best", which became the first brand of Dabur Food Services Network.
The 1kg
Nature's Best Tomato Ketchup was the first product launched under this banner, with a shelf life of 12 months.
In continuation to developing new products for the FS segment , Nature's Best Cornflour was test marketed in January in Delhi and Mumbai and is slated for a national launch this year..
The company is now focussing on developing and introducing more products to strengthen its foray in the Food Sevices segment.