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| Exports |
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Capitalizing
the fact, of India being the 2nd largest producer in fruits
and vegetables, Dabur Foods made an entry into the world processed
food market. Bagging its success in branding its flagship brand
Real in the country, Dabur Foods successfully marketed
Real Indian fruit variants like Mango, Pineapple and Guava by
launching in Wool worth stores in Australia, and crowned its
foothold with a presence in 450 outlets. The company is now
extending its presence in the Middle East and South-East Asian
countries too.
Dabur Foods is also exporting pulps and concentrates of fruits
such
as Mango, Guava and Pineapple to the Middle East and European
Markets. It is now focusing on its expansion in exotic Indian
fruit
varieties such as Litchi, Pomegranate, Watermelon and Pink Guava.
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