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| Dabur Food Services |
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Dabur
Foods set up a separate food services network in 1998 to cater
the institutional segment. This exclusive network partners institution
in developing customized products for them. In turn with the
help
and facilities of this network, institution like, hotels, airlines,
restaurants, caterers and hospitals benefits by offering better
services
to consumers.With the market understanding and research Dabur
Foods developed a new brand called “Nature’s Best”,
which became
the first brand of Dabur Food Services Network.
The 1kg Nature’s Best Tomato Ketchup was the first
product launched
under this banner, with a shelf life of 12 months.
In continuation to developing new products for the FS segment
,
Nature's Best Cornflour was test marketed in January in Delhi
and
Mumbai and is slated for a national launch this year..
The company is now focussing on developing and introducing more
products to strengthen its foray in the Food Sevices segment
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